The online market place is spruced up with gleaming services offered by Indian e-commerce heavyweights. Amazon India introduced ‘Amazon Prime’, through which customers can now get lighting fast delivery for eligible products (One day/Two day) without paying extra money. The order should be a minimum of 499. Flipkart’s been alluring more customers with ‘No Cost EMI’ scheme. Customers can purchase expensive tech products in easy interest free installments. It’s another service, called ‘Flipkart Assured’ proffers fast product delivery and an assurance of superlative product quality. In the same league, Snapdeal has launched ‘Snapdeal Gold’ with similar offerings of Flipkart and Amazon India.
Early in this year, the figure of actual online shoppers was reportedly around 60 million. It is four times of what was reported at the end of year 2013. Yes, it’s a big climb on the figure chart but the numbers haven’t improved much since. E-marketplaces are working hard on every level to earn more ‘shoppers’ rather than alluring website ‘visitors’. They are relying on advertising and sales tactics to churn more benefits and also to get more customers.
The above stated services are a good start in this direction but there is one more thing online marketers must keep in mind. Apart from promotional activities, they need more innovative products, which could attract customers out of the brick and mortar retail shops. Best example is of Moto, Lenovo and Xiaomi’s latest budget smartphone series. Also the big sale events like Great India Sale, Big Billion Day were crucial in establishing a big customer base as well as expanding the horizons of e-commerce.