With sizable customer base, a business does take its share of risks. After all, you have to use such platform extensively. Flipkart has launched its private brand called ‘Flipkart Smartbuy’. The brand will sell high class products at affordable price range in the home and electronics category (for now). After its previous ‘not so successful’ brands Flippd, Citron and Digiflip, Flipkart is fully armored to make its newest launch a grand success.
At starting phase, there will be only two categories of electronics and home. Under which, cables, headphones, power banks, speakers, home decor, furniture and other furnishings will be sold. This time, Flipkart has been framing the map-work from months. Its targeting the customer base with best quality at better price. For this new umbrella brand, Flipkart has worked closely with manufacturers to create best quality products at prices less than what market is already offering.
The procurement of a major digital content platform Mime360 and a mobile marketing start-up Appiterate has indeed strengthened the hold of the Indian e-commerce giant on mobile and digital platform. Although it’s first biggest bargain called “Big Billion Day” sale in 2014 couldn’t churn big profits, it’s move to acquire Myntra,which later acquired Jabong was well appreciated. Yes, these two acquisitions alone granted Flipkart an access to additional 15 million customer base. At present, Flipkart has around 75 million registered customers (approx.).
After Godrej’s Nature’s Basket, Amazon’s private labels are successfully paying off all the investments, eyes are set on Flipkart Smartbuy. What are your views? Do share them in comments below.